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The sports event management and marketing playbook

Record Type:	Language materials, printed : monographic
Author:	SupovitzFrank,
Alternative Intellectual Responsibility:	GoldwaterRobert,
Place of Publication:	Hoboken, New Jersey
Published:	John Wiley & Sons, Inc.;
Year of Publication:	c2014
Edition:	Second edition
Description:	xxi, 488 pagesillustrations : 25 cm.;
Series:	Wiley event management series
Subject:	Sports - Economic aspects -
Subject:	Sports - Marketing -
Subject:	Sports administration -
ISBN:	978-1-118-24411-1bound

The sports event management and marketing playbook
Supovitz, Frank

The sports event management and marketing playbook / Frank Supovitz, Robert Goldwater - Second edition. - Hoboken, New Jersey : John Wiley & Sons, Inc., c2014. - xxi, 488 pages ; illustrations ; 25 cm.. - (Wiley event management series).
Includes index..
ISBN 978-1-118-24411-1
SportsSportsSports administration -- Economic aspects -- Marketing

Goldwater, Robert

The sports event management and marketing playbook
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200 1 $a The sports event management and marketing playbook $f Frank Supovitz, Robert Goldwater
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210 $a Hoboken, New Jersey $d c2014 $c John Wiley & Sons, Inc.
215 1 $a xxi, 488 pages $c illustrations $d 25 cm.
225 0 # $a Wiley event management series
320 $a Includes index.
606 # $a Sports $x Economic aspects $2 lc $3 363326
606 # $a Sports $x Marketing $2 lc $3 363327
606 # $a Sports administration $2 lc $3 267647
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801 0 $a tw $b 嶺東科技大學圖書館

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