| Record Type: |
Electronic resources
: monographic
|
| Title Information: |
a consumer experience approach |
| Author: |
BaronSteve, |
| Alternative Intellectual Responsibility: |
WarnabyGary, |
| Alternative Intellectual Responsibility: |
ConwayTony, |
| Place of Publication: |
Los Angeles |
| Published: |
Sage; |
| Year of Publication: |
2010 |
| Description: |
1 online resource (viii, 202 p.)ill. : |
| Series: |
Advanced marketing series |
| Subject: |
Customer relations - |
| Subject: |
Relationship marketing - |
| Online resource: |
http://www.sageereference.com/view/relationship-marketing/SAGE.xml |
| Notes: |
Description based on print version record |
| Summary: |
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context |
| ISBN: |
9781446200315electronic bk. |
| ISBN: |
1446200310electronic bk. |
| ISBN: |
9781446251096electronic bk. |
| ISBN: |
1446251098electronic bk. |
| Content Note: |
Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future |