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Ambush marketing in sports : theory and practice
Record Type:
Language materials, printed : monographic
Title Information:
theory and practice
Author:
NuferGerd.,
Place of Publication:
Abingdon, Oxon
Published:
Routledge;
Year of Publication:
c2013.
Description:
xiv, 157 p.ill., port. :
Series:
Routledge sports marketing
Subject:
Sports - Marketing. -
Subject:
Corporate sponsorship. -
Subject:
Electronic books. -
Online resource:
http://www.tandfebooks.com/isbn/9780203371282
ISBN:
9780203371282e-book : PDF
Content Note:
1. Introduction 2. Theoretical foundation of ambush marketing 3. Ambush marketing in practice 4. Structuring the strategies and manifestations of ambush marketing 5. Consequences of ambush marketing 6. Interdisciplinary evaluation of ambush marketing 7. Prevention of ambush marketing 8. Empirical research on the impact of ambush marketing 9. Critical assessment of ambush marketing 10. Final observations.
Ambush marketing in sports : theory and practice
Nufer, Gerd.
Ambush marketing in sports
: theory and practice / Gerd Nufer. - Abingdon, Oxon : Routledge, c2013.. - xiv, 157 p. ; ill., port.. - (Routledge sports marketing).
1. Introduction.
Includes bibliographical references and index..
ISBN 9780203371282
SportsCorporate sponsorship.Electronic books. -- Marketing.
Ambush marketing in sports : theory and practice
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Includes bibliographical references and index.
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1. Introduction
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3. Ambush marketing in practice
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5. Consequences of ambush marketing
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6. Interdisciplinary evaluation of ambush marketing
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7. Prevention of ambush marketing
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8. Empirical research on the impact of ambush marketing
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9. Critical assessment of ambush marketing
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10. Final observations.
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Mode of access: World Wide Web.
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http://www.tandfebooks.com/isbn/9780203371282
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