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Online brand communities : using the social web for branding and marketing

Record Type:	Language materials, printed : monographic
Title Information:	using the social web for branding and marketing
Author:	Martinez-LopezFrancisco J. ... [et al.],
Place of Publication:	Cham
Published:	Springer;
Year of Publication:	c2016
Description:	viii, 253 p.ill. : 25 cm.;
Series:	Progress in IS
Subject:	Electronic commerce. -
Subject:	Internet advertising. -
ISBN:	3-319-24824-3bound
ISBN:	978-3-319-24824-0bound

Online brand communities : using the social web for branding and marketing
Martinez-Lopez, Francisco J. ... [et al.]

Online brand communities : using the social web for branding and marketing / Francisco J. Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, Sebastian Molinillo - Cham : Springer, c2016. - viii, 253 p. ; ill. ; 25 cm.. - (Progress in IS).
Includes bibliographical references (p. 217-253).
ISBN 3-319-24824-3ISBN 978-3-319-24824-0
Electronic commerce.Internet advertising.

Online brand communities : using the social web for branding and marketing
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010 1 $a 3-319-24824-3 $b bound $d NT$2584
010 1 $a 978-3-319-24824-0 $b bound $d NT$2584
100 $a 20160616d2016 m y0engy01 b
101 0 $a eng
105 $a a a 000yy
200 1 $a Online brand communities $e using the social web for branding and marketing $f Francisco J. Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, Sebastian Molinillo
210 $a Cham $d c2016 $c Springer
215 1 $a viii, 253 p. $c ill. $d 25 cm.
225 2 # $a Progress in IS
320 $a Includes bibliographical references (p. 217-253)
606 # $a Electronic commerce. $3 89512
606 # $a Internet advertising. $3 61386
676 $a 659.144 $v 23
700 0 $a Martinez-Lopez $b Francisco J. ... [et al.] $3 383740
801 0 $a tw $b 嶺東科技大學圖書館

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