| Content Note: |
Branding and identity What is branding Developing abrand Selling the brand Retail sectors Food Fashion Home Leisure and entertainment Retail sites Department stores High street Shopping centres Out-of-town shopping The concourse Alternative venues The retail environment Retail andsustainability Materials Lighting Climate and sound Methods of organising space Principles of retail organisation Merchandising Service and ancillary space Design detail The shop façade Interior architecture Fixtures and fittings |