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Global marketing

Record Type:	Language materials, printed : monographic
Author:	KeeganWarren J.,
Alternative Intellectual Responsibility:	GreenMark C.,
Place of Publication:	Boston
Published:	Pearson;
Year of Publication:	c2017
Edition:	9th ed., Global ed.
Description:	624 p.ill. (mostly col.), col. maps, col. port. : 28 cm.;
Series:	Always learning
Subject:	Export marketing. -
Subject:	International trade. -
ISBN:	978-1-292-15076-5pbk.

Global marketing
Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green - 9th ed., Global ed.. - Boston : Pearson, c2017. - 624 p. ; ill. (mostly col.), col. maps, col. port. ; 28 cm.. - (Always learning).
Includes index..
ISBN 978-1-292-15076-5
Export marketing.International trade.

Green, Mark C.

Global marketing
LDR:00567nam0 2200193 450 001 321719
005 20160613102859.0
010 1 $a 978-1-292-15076-5 $b pbk. $d NT$1380
100 $a 20170510d2017 m y0engy01 b
101 0 $a eng
102 $a us
105 $a abc z 001yy
200 1 $a Global marketing $f Warren J. Keegan, Mark C. Green
205 $a 9th ed., Global ed.
210 $a Boston $d c2017 $c Pearson
215 1 $a 624 p. $c ill. (mostly col.), col. maps, col. port. $d 28 cm.
225 0 # $a Always learning
320 $a Includes index.
606 # $a Export marketing. $3 21221
606 # $a International trade. $3 19142
676 $a 658.848
700 1 $a Keegan $b Warren J. $3 21223
701 0 $a Green $b Mark C. $3 89670
801 0 $a tw $b 嶺東科技大學圖書館

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658.848 K26-3 E9

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