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Essentials of marketing : a global-managerial approach
Record Type:
Language materials, printed : monographic
Title Information:
a global-managerial approach
Author:
McCarthyE. Jerome,
Alternative Intellectual Responsibility:
PerreaultWilliam D.,
Place of Publication:
Burr Ridge, Ill.
Published:
Irwin;
Year of Publication:
c1994
Edition:
6th ed.
Description:
xxiii, 552 p.col. ill. : 26 cm.;
Series:
McGraw-Hill/Irwin series in marketing
Subject:
Marketing. -
Notes:
Includes bibliographical references and indexes.
ISBN:
0-256-12746-8bound
Essentials of marketing : a global-managerial approach
McCarthy, E. Jerome
Essentials of marketing
: a global-managerial approach / E. Jerome McCarthy, William D. Perreault - 6th ed.. - Burr Ridge, Ill. : Irwin, c1994. - xxiii, 552 p. ; col. ill. ; 26 cm.. - (McGraw-Hill/Irwin series in marketing).
Includes bibliographical references and indexes..
ISBN 0-256-12746-8
Marketing.
Perreault, William D.
Essentials of marketing : a global-managerial approach
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a global-managerial approach
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E. Jerome McCarthy, William D. Perreault
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6th ed.
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c1994
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Irwin
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xxiii, 552 p.
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26 cm.
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Includes bibliographical references and indexes.
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CCR
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總館A區6F
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2 records • Pages 1 •
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361638
總館A區6F
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658.8 P455-2 E6
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361644
總館A區6F
一般流通
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658.8 P455-2 E6 c.1
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2 records • Pages 1 •
1
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