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Visual communication design : an introduction to design concepts in everyday experience
Record Type:
Language materials, printed : monographic
Title Information:
an introduction to design concepts in everyday experience
Author:
DavisMeredith,
[NT 47353] Alternative Intellectual Responsibility:
HuntJamer,
[NT 47351] Place of Publication:
London
[NT 47263] Published:
Bloomsbury Visual Arts;
[NT 47352] Year of Publication:
c2017
[NT 47264] Description:
208 p.ill. (chiefly col.) : 27 cm.;
[NT 47298] Series:
Required reading range
[NT 47266] Subject:
Design - Textbooks. -
[NT 47266] Subject:
Visual communication - Textbooks. -
[NT 51398] Summary:
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"--Provided by publisher.
[NT 50961] ISBN:
978-1-4742-2157-3pbk.
Visual communication design : an introduction to design concepts in everyday experience
Davis, Meredith
Visual communication design
: an introduction to design concepts in everyday experience / Meredith Davis and Jamer Hunt - London : Bloomsbury Visual Arts, c2017. - 208 p. ; ill. (chiefly col.) ; 27 cm.. - (Required reading range).
Includes bibliographical references (p. 201-202) and index..
ISBN 978-1-4742-2157-3
DesignVisual communication -- Textbooks. -- Textbooks.
Hunt, Jamer
Visual communication design : an introduction to design concepts in everyday experience
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Includes bibliographical references (p. 201-202) and index.
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"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"--Provided by publisher.
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