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A preface to marketing management

Record Type:	Language materials, printed : monographic
Author:	PeterJ. Paul,
Alternative Intellectual Responsibility:	DonnellyJames H.,
Place of Publication:	Boston
Published:	McGraw-Hill/Irwin;
Year of Publication:	c2003
Edition:	9th ed.
Description:	xiv, 280 p.ill. : 26 cm.;
Series:	The Irwin/McGraw-Hill series in marketing
Subject:	Marketing - Management. -
ISBN:	0-07-246658-8pbk.

A preface to marketing management
Peter, J. Paul

A preface to marketing management / J. Paul Peter, James H. Donnelly - 9th ed.. - Boston : McGraw-Hill/Irwin, c2003. - xiv, 280 p. ; ill. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing).
Includes bibliographical references and indexes..
ISBN 0-07-246658-8
Marketing - Management.

Donnelly, James H.

A preface to marketing management
LDR:00561nam2 2200181 450 001 333920
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100 $a 20190925d2003 m y0engy01 b
101 0 $a eng
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200 0 $a A preface to marketing management $f J. Paul Peter, James H. Donnelly
205 $a 9th ed.
210 $a Boston $d c2003 $c McGraw-Hill/Irwin
215 1 $a xiv, 280 p. $c ill. $d 26 cm.
225 0 # $a The Irwin/McGraw-Hill series in marketing
320 $a Includes bibliographical references and indexes.
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Peter $b J. Paul $3 52860
701 1 $a Donnelly $b James H. $3 33206
801 0 $b 嶺東科技大學圖書館 $a tw $g CCR

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658.8 P478 E9

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