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Internal marketing : theories, perspectives and stakeholders

Record Type:	Language materials, printed : monographic
Title Information:	theories, perspectives and stakeholders
Author:	BrownDavid Michael, 1950-
Place of Publication:	Abingdon, Oxon
Published:	Routledge;
Year of Publication:	2021
Description:	viii, 137 p.25 cm.;
Series:	Routledge studies in marketing
Subject:	Branding (Marketing) -
Subject:	Communication in organizations. -
Subject:	Marketing - Management. -
Subject:	Marketing channels. -
ISBN:	978-0-367-53292-5bound

Internal marketing : theories, perspectives and stakeholders
Brown, David Michael

Internal marketing : theories, perspectives and stakeholders / David M. Brown - Abingdon, Oxon : Routledge, 2021. - viii, 137 p. ; 25 cm.. - (Routledge studies in marketing).
Includes bibliographical references and index..
ISBN 978-0-367-53292-5
Branding (Marketing)Communication in organizations.Marketing Marketing channels. -- Management.

Internal marketing : theories, perspectives and stakeholders
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200 1 $a Internal marketing $e theories, perspectives and stakeholders $f David M. Brown
210 $a Abingdon, Oxon $d 2021 $c Routledge
215 1 $a viii, 137 p. $d 25 cm.
225 1 # $a Routledge studies in marketing
320 $a Includes bibliographical references and index.
606 # $a Branding (Marketing) $3 197483
606 # $a Communication in organizations. $3 82316
606 # $a Marketing $x Management. $2 lc $3 415172
606 # $a Marketing channels. $3 82543
676 $a 658.872
700 1 $a Brown $b David Michael $f 1950- $3 415203
801 0 $a tw $b 嶺東科技大學圖書館

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