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Public relations, branding and authenticity : brand communications in the digital age

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
Title Information:	brand communications in the digital age
Author:	ReesSian,
Place of Publication:	Abingdon, Oxon
Published:	Routledge;
Year of Publication:	2021
Description:	186 p.ill. : 24 cm.;
Series:	Routledge new directions in public relations and communication research
Subject:	Branding (Marketing) -
Subject:	Public relations. -
ISBN:	1-03-217518-4pbk.
ISBN:	978-1-03-217518-8pbk.

Public relations, branding and authenticity : brand communications in the digital age
Rees, Sian

Public relations, branding and authenticity : brand communications in the digital age / Sian Rees - Abingdon, Oxon : Routledge, 2021. - 186 p. ; ill. ; 24 cm.. - (Routledge new directions in public relations and communication research).
Includes bibliographical references (p.[158]-174) and index..
ISBN 1-03-217518-4ISBN 978-1-03-217518-8
Branding (Marketing)Public relations.

Public relations, branding and authenticity : brand communications in the digital age
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