| Record Type: |
Language materials, printed
: monographic
|
| Secondary Intellectual Responsibility: |
DurmusogluSerdar S., |
| Place of Publication: |
Hackensack, NJ |
| Published: |
World Scientific; |
| Year of Publication: |
2022 |
| Description: |
xiv, 193 p.ill. : 24 cm.; |
| Series: |
Series on innovation and knowledge management |
| Subject: |
Branding (Marketing) - China - |
| Subject: |
Knowledge management - China - |
| Subject: |
New products - China - |
| Summary: |
"China is the largest emerging market economy and the 2nd largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and lessons learned regarding the 'management of Innovation, knowledge management and branding' by Chinese firms in the global arena as well as Western firms in China, while they manage their product innovations and branding efforts"--Provided by publisher |
| ISBN: |
978-981-124-962-4bound |