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Artificial intelligence for marketing management

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	QuachSara,
Secondary Intellectual Responsibility:	ThaichonPark,
Place of Publication:	London
Published:	Routledge;
Year of Publication:	2022
Description:	xi, 205 p.ill. : 24 cm.;
Series:	Routledge studies in marketing
Subject:	Artificial intelligence - Moral and ethical aspects. -
Subject:	Artificial intelligence. -
Subject:	Marketing - Management -
ISBN:	1-032-24848-3bound
ISBN:	978-1-032-24848-6bound

Artificial intelligence for marketing management
Artificial intelligence for marketing management / edited by Park Thaichon and Sara Quach - London : Routledge, 2022. - xi, 205 p. ; ill. ; 24 cm.. - (Routledge studies in marketing).
ISBN 1-032-24848-3ISBN 978-1-032-24848-6
Artificial intelligenceArtificial intelligence.Marketing -- Moral and ethical aspects. -- Management

Quach, Sara

Artificial intelligence for marketing management
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225 1 # $a Routledge studies in marketing
606 # $a Artificial intelligence $x Moral and ethical aspects. $2 lc $3 421942
606 # $a Artificial intelligence. $3 47160
606 # $a Marketing $x Management $x Data processing. $2 lc $3 421941
676 $a 658.80028563
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702 1 $a Thaichon $b Park $4 edited $3 416328
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