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Strategic marketing channel management

Record Type:	Language materials, printed : monographic
Author:	BowersoxDonald J.,
Alternative Intellectual Responsibility:	CooperM. Bixby,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1992
Description:	xix, 488p.24cm.;
Series:	McGraw-Hill series in marketing.
Subject:	Marketing - Management. -
Notes:	International edition 1992.
ISBN:	0-07-112916-2pbk.

Strategic marketing channel management
Bowersox, Donald J.

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - New York : McGraw-Hill, c1992. - xix, 488p. ; 24cm.. - (McGraw-Hill series in marketing.).
International edition 1992.Includes index.
ISBN 0-07-112916-2
Marketing - Management.

Cooper, M. Bixby

Strategic marketing channel management
LDR:00492nam0 2200157 450 001 60474
010 1 $a 0-07-112916-2 $b pbk. $d NT$464
100 $a 20100306d1992 y0engy09 e
101 0 $a eng
200 0 $a Strategic marketing channel management $f Donald J. Bowersox, M. Bixby Cooper
210 $a New York $d c1992 $c McGraw-Hill
215 1 $a xix, 488p. $d 24cm.
225 0 # $a McGraw-Hill series in marketing.
300 $a International edition 1992.
300 $a Includes index
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.802
700 1 $a Bowersox $b Donald J. $3 52834
701 1 $a Cooper $b M. Bixby $3 52835
801 0 $b 嶺東科技大學圖書館

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658.802 B786

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112419

總館A區6F

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658.802 B786 c.1

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2 records • Pages 1 •
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