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Fundamentals of marketing

Record Type:	Language materials, printed : monographic
Author:	StantonWilliam J.,
Alternative Intellectual Responsibility:	WalkerBruce J.,
Alternative Intellectual Responsibility:	EtzelMichael J.,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1994
Edition:	10th ed.
Description:	xxviii, 697p.ill., photo(pt col.) : 26cm.;
Series:	McGraw-Hill series in marketing
Subject:	Marketing. -
Notes:	Includes bibliographical referencesand index.
ISBN:	0-07-061015-0pbk.

Fundamentals of marketing
Stanton, William J.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker - 10th ed.. - New York : McGraw-Hill, c1994. - xxviii, 697p. ; ill., photo(pt col.) ; 26cm.. - (McGraw-Hill series in marketing).
Includes bibliographical referencesand index..
ISBN 0-07-061015-0
Marketing.

Walker, Bruce J.

Fundamentals of marketing
LDR:00531nam0 2200157 450 001 60481
010 1 $a 0-07-061015-0 $b pbk. $d NT$512
100 $a 20100306d1994 y0engy09 e
101 0 $a eng
200 0 $a Fundamentals of marketing $f William J. Stanton, Michael J. Etzel, Bruce J. Walker
205 $a 10th ed.
210 $a New York $d c1994 $c McGraw-Hill
215 1 $a xxviii, 697p. $c ill., photo(pt col.) $d 26cm.
225 0 # $a McGraw-Hill series in marketing
300 $a Includes bibliographical referencesand index.
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Stanton $b William J. $3 52806
701 1 $a Walker $b Bruce J. $3 52807
701 1 $a Etzel $b Michael J. $3 33421
801 0 $b 嶺東科技大學圖書館

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總館A區6F

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658.8 S792 E10

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