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Marketing management : strategies and programs

Record Type:	Language materials, printed : monographic
Title Information:	strategies and programs
Author:	GuiltinanJoseph P.,
Alternative Intellectual Responsibility:	PaulGordon W.,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1994
Edition:	5th ed.
Description:	xvi, 480p.23cm.;
Series:	McGraw-Hill series in marketing
Subject:	Marketing-Management -
Notes:	Includes bibliographical referencesand index.
ISBN:	0-07-048971-8pbk.

Marketing management : strategies and programs
Guiltinan, Joseph P.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul - 5th ed.. - New York : McGraw-Hill, c1994. - xvi, 480p. ; 23cm.. - (McGraw-Hill series in marketing).
Includes bibliographical referencesand index..
ISBN 0-07-048971-8
Marketing-Management

Paul, Gordon W.

Marketing management : strategies and programs
LDR:00507nam0 2200157 450 001 60484
010 1 $a 0-07-048971-8 $b pbk. $d NT$416
100 $a 20100306d1994 y0engy09 e
101 0 $a eng
200 0 $a Marketing management $e strategies and programs $f Joseph P. Guiltinan, Gordon W. Paul
205 $a 5th ed.
210 $a New York $d c1994 $c McGraw-Hill
215 1 $a xvi, 480p. $d 23cm.
225 0 # $a McGraw-Hill series in marketing
300 $a Includes bibliographical referencesand index.
606 # 1 $a Marketing-Management $3 52810
676 $a 658.8
700 1 $a Guiltinan $b Joseph P. $3 52808
701 1 $a Paul $b Gordon W. $3 52809
801 0 $b 嶺東科技大學圖書館

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