嶺東科技大學 |

Language: English

Login

Create an account

Back

Switch To: Labeled | MARC Mode | ISBD

Consumer behavior and marketing strategy

Record Type:	Language materials, printed : monographic
Author:	PeterJ. Paul,
Alternative Intellectual Responsibility:	OlsonJerry C.,
Place of Publication:	Homewood, IL
Published:	Irwin;
Year of Publication:	c1993
Edition:	3rd ed.
Description:	xxvii, 772p.ill., photo : 24cm.;
Series:	The Irwin series in marketing.
Subject:	Consumer behavior. -
Subject:	Marketing. -
Notes:	Includes bibliogeraphical referencesand indexes.
ISBN:	0-256-10567-7bound

Consumer behavior and marketing strategy
Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 3rd ed.. - Homewood, IL : Irwin, c1993. - xxvii, 772p. ; ill., photo ; 24cm.. - (The Irwin series in marketing.).
Includes bibliogeraphical referencesand indexes..
ISBN 0-256-10567-7
Consumer behavior.Marketing.

Olson, Jerry C.

Consumer behavior and marketing strategy
LDR:00521nam0 2200157 450 001 60502
010 1 $a 0-256-10567-7 $b bound $d NT$672
100 $a 20100306d1993 y0engy09 e
101 0 $a eng
200 0 $a Consumer behavior and marketing strategy $f J. Paul Peter, Jerry C. Olson
205 $a 3rd ed.
210 $a Homewood, IL $d c1993 $c Irwin
215 1 $a xxvii, 772p. $c ill., photo $d 24cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes bibliogeraphical referencesand indexes.
606 # 1 $a Consumer behavior. $3 33388
606 # 1 $a Marketing. $3 21195
676 $a 658.8342
700 1 $a Peter $b J. Paul $3 52860
701 1 $a Olson $b Jerry C. $3 52881
801 0 $b 嶺東科技大學圖書館

based on 0 review(s)

Items

3 records • Pages 1 •
1

Inventory Number

No. of reservations

082480

總館A區6F

一般流通

一般圖書

658.8342 P478

一般使用(Normal)

On shelf

0

104633

總館A區6F

一般流通

一般圖書

658.8342 P478 c.1

一般使用(Normal)

On shelf

0

240010

總館A區6F

一般流通

一般圖書

658.8342 P478 c.2

一般使用(Normal)

On shelf

0

3 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login