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Marketing research : an applied approach

Record Type:	Language materials, printed : monographic
Title Information:	an applied approach
Author:	KinnearThomas C.,
Alternative Intellectual Responsibility:	TaylorJames R.,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1991
Edition:	4th ed.
Description:	xxi, 856p.ill. : 24cm.;
Series:	McGraw-Hill Series in marketing.
Subject:	Marketing-Management. -
Subject:	Marketing research. -
Notes:	McGraw-Hill international editions.
ISBN:	0-07-034757-3bound
ISBN:	0-07-100993-0pbk.

Marketing research : an applied approach
Kinnear, Thomas C.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor - 4th ed.. - New York : McGraw-Hill, c1991. - xxi, 856p. ; ill. ; 24cm.. - (McGraw-Hill Series in marketing.).
McGraw-Hill international editions.Includes biblographical references and indexes..
ISBN 0-07-034757-3ISBN 0-07-100993-0
Marketing-Management.Marketing research.

Taylor, James R.

Marketing research : an applied approach
LDR:00591nam 2200181 450 001 79028
010 1 $a 0-07-034757-3 $b bound
010 1 $a 0-07-100993-0 $b pbk.
100 $a 20100306 1991 0chiy09 e
101 0 $a eng
200 0 $a Marketing research $e an applied approach $f Thomas C. Kinnear, James R. Taylor
205 $a 4th ed.
210 $a New York $d c1991 $c McGraw-Hill
215 1 $a xxi, 856p. $c ill. $d 24cm.
225 0 # $a McGraw-Hill Series in marketing.
300 $a McGraw-Hill international editions.
300 $a Includes biblographical references and indexes.
606 # 1 $a Marketing-Management. $3 70840
606 # 1 $a Marketing research. $3 52819
676 $a 658.83
700 1 $a Kinnear $b Thomas C. $3 33355
701 1 $a Taylor $b James R. $3 70839
801 0 $b 嶺東科技大學圖書館

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2 records • Pages 1 •
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