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Basic marketing : a managerial approach

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McCarthy, E. Jerome

Basic marketing : a managerial approach

Record Type:	Language materials, printed : monographic
Title Information:	a managerial approach
Author:	McCarthyE. Jerome,
Alternative Intellectual Responsibility:	PerreaultWilliam D.,
Place of Publication:	Homewood, Ill.
Published:	Richard D. Irwin;
Year of Publication:	c1984
Description:	xvii, 841p.ill. : 24cm.;
Series:	The Irwin series in marketing.
Subject:	Marketing - Management. -
Notes:	Includes index.
ISBN:	bound

Basic marketing : a managerial approach
McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault - Homewood, Ill. : Richard D. Irwin, c1984. - xvii, 841p. ; ill. ; 24cm.. - (The Irwin series in marketing.).
Includes index..
Marketing - Management.

Perreault, William D.

Basic marketing : a managerial approach
LDR:00449nam 2200145 450 001 85151
010 1 $b bound $d NT$380
100 $a 20100306 1984 0chiy09 e
101 0 $a eng
200 0 $a Basic marketing $e a managerial approach $f E. Jerome McCarthy, William D. Perreault
210 $a Homewood, Ill. $d c1984 $c Richard D. Irwin
215 1 $a xvii, 841p. $c ill. $d 24cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes index.
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a McCarthy $b E. Jerome $3 33352
701 1 $a Perreault $b William D. $3 33353
801 0 $b 嶺東科技大學圖書館

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127488

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