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New product development : managing and forecasting for strategic success

Record Type:	Language materials, printed : monographic
Title Information:	managing and forecasting for strategic success
Author:	ThomasRobert J.,
Place of Publication:	New York
Published:	John Wiley & Sons;
Year of Publication:	c1993
Description:	xiv, 352p.ill. : 26cm.;
Series:	Portable MBA series.
Subject:	New products--Management. -
Subject:	New products--Marketing--Forecasting. -
Notes:	Includes bibliographical references and indexes
ISBN:	0-471-57226-8bound

New product development : managing and forecasting for strategic success
Thomas, Robert J.

New product development : managing and forecasting for strategic success / Robert J. Thomas - New York : John Wiley & Sons, c1993. - xiv, 352p. ; ill. ; 26cm.. - (Portable MBA series.).
Includes bibliographical references and indexes.
ISBN 0-471-57226-8
New products--Management.New products--Marketing--Forecasting.

New product development : managing and forecasting for strategic success
LDR:00515nam 2200157 450 001 89936
009 00069153
010 1 $a 0-471-57226-8 $b bound $d NT＄760.0
100 $a 20100306 1993 0chiy09 e
101 0 $a eng
200 0 $a New product development $e managing and forecasting for strategic success $f Robert J. Thomas
210 $a New York $d c1993 $c John Wiley & Sons
215 1 $a xiv, 352p. $c ill. $d 26cm.
225 $a Portable MBA series.
300 $a Includes bibliographical references and indexes
606 1 $a New products--Management. $3 82391
606 1 $a New products--Marketing--Forecasting. $3 82392
676 $a 658.575
700 1 $a Thomas $b Robert J. $3 82390
801 0 $b 嶺東科技大學圖書館

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