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Marketing management : strategy and cases

Record Type:	Language materials, printed : monographic
Title Information:	strategy and cases
Author:	DalrympleDouglas J.,
Alternative Intellectual Responsibility:	ParsonsLeonard J.,
Place of Publication:	New York
Published:	John Wiley & Sons;
Year of Publication:	c1986
Edition:	4th ed.
Description:	xiii, 925p.ill. : 25cm.;
Series:	Wiley series in management.
Subject:	Marketing - Management. -
Subject:	Marketing - Management - Case studies. -
Notes:	Includes indexes.
ISBN:	0-471-83899-3bound

Marketing management : strategy and cases
Dalrymple, Douglas J.

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons - 4th ed.. - New York : John Wiley & Sons, c1986. - xiii, 925p. ; ill. ; 25cm.. - (Wiley series in management.).
Includes indexes..
ISBN 0-471-83899-3
Marketing - Management.Marketing - Management - Case studies.

Parsons, Leonard J.

Marketing management : strategy and cases
LDR:00475nam 2200157 450 001 89975
010 1 $a 0-471-83899-3 $b bound
100 $a 20100306 1986 0chiy09 e
101 0 $a eng
200 0 $a Marketing management $e strategy and cases $f Douglas J. Dalrymple, Leonard J. Parsons
205 $a 4th ed.
210 $a New York $d c1986 $c John Wiley & Sons
215 1 $a xiii, 925p. $c ill. $d 25cm.
225 0 # $a Wiley series in management.
300 $a Includes indexes.
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Marketing - Management - Case studies. $3 77484
676 $a 658.8
700 1 $a Dalrymple $b Douglas J. $3 16704
701 1 $a Parsons $b Leonard J. $3 82433
801 0 $b 嶺東科技大學圖書館

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