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Readings and cases in basic marketing
Record Type:
Language materials, printed : monographic
Author:
McCarthyE. Jerome,
Alternative Intellectual Responsibility:
GrashofJohn F.,
Alternative Intellectual Responsibility:
BrogowiczAndrew A.,
Place of Publication:
Homewood, Ill.
Published:
Richard D. Irwin;
Year of Publication:
c1984
Edition:
4th ed.
Description:
xiii, 387p.ill. : 25cm.;
Series:
The Irwin series in marketing.
Subject:
Marketing - Management. -
Subject:
Marketing - United States - Management. -
Subject:
Export marketing-management. -
Notes:
To accompany McCarthy and Perreault'sBasic marketing, 8th ed.
ISBN:
0-256-03131-2pbk.
Readings and cases in basic marketing
McCarthy, E. Jerome
Readings and cases in basic marketing
/ edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz - 4th ed.. - Homewood, Ill. : Richard D. Irwin, c1984. - xiii, 387p. ; ill. ; 25cm.. - (The Irwin series in marketing.).
To accompany McCarthy and Perreault'sBasic marketing, 8th ed..
ISBN 0-256-03131-2
Marketing - Management.Marketing - United States - Management.Export marketing-management.
Grashof, John F.
Readings and cases in basic marketing
LDR
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eng
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Readings and cases in basic marketing
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edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
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4th ed.
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Homewood, Ill.
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c1984
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Richard D. Irwin
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xiii, 387p.
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ill.
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25cm.
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The Irwin series in marketing.
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To accompany McCarthy and Perreault'sBasic marketing, 8th ed.
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Marketing - Management.
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Marketing - United States - Management.
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127543
總館A區6F
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658.8 R287 E4 c.1
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2 records • Pages 1 •
1
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