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Exploring marketing research

Record Type:	Language materials, printed : monographic
Author:	ZikmundWilliam G.,
Place of Publication:	Fort Worth
Published:	Dryden Press;
Year of Publication:	c1997
Edition:	6th ed.
Description:	xxvii, 739p.col. ill. : 26cm.;
Series:	The Dryden Press series in marketing.
Subject:	Marketing research. -
Notes:	Includes bibliographical referencesand index.
ISBN:	0-03-018763-Xbound

Exploring marketing research
Zikmund, William G.

Exploring marketing research / William G. Zikmund - 6th ed.. - Fort Worth : Dryden Press, c1997. - xxvii, 739p. ; col. ill. ; 26cm.. - (The Dryden Press series in marketing.).
Includes bibliographical referencesand index..
ISBN 0-03-018763-X
Marketing research.

Exploring marketing research
LDR:00521nam 2200169 450 001 90021
009 00070481
010 1 $a 0-03-018763-X $b bound $d NT＄864.0
100 $a 20100306 1997 0chiy09 e
101 0 $a eng
200 0 $a Exploring marketing research $f William G. Zikmund
205 $a 6th ed.
210 $a Fort Worth $d c1997 $c Dryden Press
215 1 $a xxvii, 739p. $c col. ill. $d 26cm.
225 $a The Dryden Press series in marketing.
300 $a Includes bibliographical referencesand index.
606 1 $a Marketing research. $3 52819
676 $a 658.83
700 1 $a Zikmund $b William G. $3 33385
801 0 $b 嶺東科技大學圖書館

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