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Consumer behavior and marketing strategy

Record Type:	Language materials, printed : monographic
Author:	PeterJ. Paul,
Alternative Intellectual Responsibility:	OlsonJerry C.,
Place of Publication:	Chicago
Published:	Irwin;
Year of Publication:	c1996
Edition:	4th ed.
Description:	xxvii, 738p.ill.(some col.), pho : 24cm.;
Series:	The Irwin series in marketing.
Subject:	Consumer behavior. -
Subject:	Marketing. -
Notes:	Includes bibliogeraphical referencesand indexes.
ISBN:	0-256-13904-0bound

Consumer behavior and marketing strategy
Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 4th ed.. - Chicago : Irwin, c1996. - xxvii, 738p. ; ill.(some col.), pho ; 24cm.. - (The Irwin series in marketing.).
Includes bibliogeraphical referencesand indexes..
ISBN 0-256-13904-0
Consumer behavior.Marketing.

Olson, Jerry C.

Consumer behavior and marketing strategy
LDR:00525nam0 2200157 450 001 90026
010 1 $a 0-256-13904-0 $b bound $d NT$672
100 $a 20100306d1996 y0engy09 e
101 0 $a eng
200 0 $a Consumer behavior and marketing strategy $f J. Paul Peter, Jerry C. Olson
205 $a 4th ed.
210 $a Chicago $d c1996 $c Irwin
215 1 $a xxvii, 738p. $c ill.(some col.), pho $d 24cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes bibliogeraphical referencesand indexes.
606 # 1 $a Consumer behavior. $3 33388
606 # 1 $a Marketing. $3 21195
676 $a 658.8342
700 1 $a Peter $b J. Paul $3 52860
701 1 $a Olson $b Jerry C. $3 52881
801 0 $b 嶺東科技大學圖書館

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