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Contemporary advertising

Record Type:	Language materials, printed : monographic
Author:	BoveeCourtland L.,
Alternative Intellectual Responsibility:	ArensWilliam F.,
Place of Publication:	Homewood, Ill.
Published:	Irwin;
Year of Publication:	c1986
Edition:	2nd ed.
Description:	xxvii, 629,[45]p.ill.(some col.) : 28cm.;
Series:	The Irwin series in marketing.
Subject:	Advertising. -
Notes:	Bibliography : p.[631]-[633]
ISBN:	0-256-03302-1bound

Contemporary advertising
Bovee, Courtland L.

Contemporary advertising / Courtland L. Bovee, William F. Arens - 2nd ed.. - Homewood, Ill. : Irwin, c1986. - xxvii, 629,[45]p. ; ill.(some col.) ; 28cm.. - (The Irwin series in marketing.).
Bibliography : p.[631]-[633]Includes index..
ISBN 0-256-03302-1
Advertising.

Arens, William F.

Contemporary advertising
LDR:00524nam 2200169 450 001 90060
010 1 $a 0-256-03302-1 $b bound
100 $a 20100306 1986 0chiy09 e
101 0 $a eng
200 0 $a Contemporary advertising $f Courtland L. Bovee, William F. Arens
205 $a 2nd ed.
210 $a Homewood, Ill. $d c1986 $c Irwin
215 1 $a xxvii, 629,[45]p. $c ill.(some col.) $d 28cm.
225 0 # $a The Irwin series in marketing.
300 $a Bibliography : p.[631]-[633]
300 $a Includes index.
606 # 1 $a Advertising. $3 33380
676 $a 659.1
700 1 $a Bovee $b Courtland L. $3 44501
701 1 $a Arens $b William F. $3 70852
801 0 $b 嶺東科技大學圖書館

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