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Chevalier, Michel

Overview

Works:	3 works in 3 publications in 1 languages

Titles

Luxury China : market opportunities and potential by: Lu, Pierre Xiao; Chevalier, Michel (Language materials, printed)

Pro logo : brands as a factor of progress by: Mazzalovo, Gerald; Chevalier, Michel (Language materials, printed)

Luxury brand management : a world of privilege by: Mazzalovo, Gerald; Chevalier, Michel (Language materials, printed)

Subjects

Brand name products. Logos (Symbols) Brand name products - Management. Consumer behavior. Luxuries - Marketing. Corporate image. Luxury. 330 Consumer behavior - China - Case studies. 658.827 Customer relations. Branding (Marketing) Consumer behavior - China.

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