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Mazzalovo, Gerald

Overview

Works:	4 works in 3 publications in 1 languages

Titles

Luxury brand management in digital and sustainable times by: Chevalier, Michel (1943-); Mazzalovo, Gerald (Language materials, printed)

Pro logo : brands as a factor of progress by: Mazzalovo, Gerald; Chevalier, Michel (Language materials, printed)

Brand aesthetics by: Mazzalovo, Gerald (Language materials, printed)

Luxury brand management : a world of privilege by: Mazzalovo, Gerald; Chevalier, Michel (Language materials, printed)

Subjects

Brand name products. Product management. Logos (Symbols) Aesthetics. 658.5 Brand name products - Management. Consumer behavior. Luxuries - Marketing. Corporate image. Brand name products 658.827 Customer relations. Branding (Marketing) Product design. Luxuries Luxury goods industry.

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