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[NT 42568] English
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[NT 60479] Subjects
Peppers, Don
[NT 60487] Overview
[NT 60478] Works:
2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages
[NT 60480] Titles
Managing customer relationships : a strategic framework
[NT 59711] by: Peppers, Don; Rogers, Martha
([NT 1579] Language materials, printed)
Managing customer experience and relationships : a strategic framework
[NT 59711] by: Rogers, Martha (1952-); Peppers, Don
([NT 1579] Language materials, printed)
[NT 60479] Subjects
Information storage and retrieval systems - Marketing.
Consumers' preferences.
Customer relations
658.812
Marketing information systems.
Relationship marketing.
Information storage and retrieval systems
Customer relations - Management.
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