Bearden, William O.

Overview

Works:	3 works in 3 publications in 1 languages

Titles

Marketing : principles & perspectives by: Bearden, William O.; LaForge, Raymond W.; Ingram, Thomas N. (Language materials, printed)

Marketing : principles & perspectives by: Ingram, Thomas N.; LaForge, Raymond W.; Bearden, William O. (Language materials, printed)

Scaling procedures : issues and applications by: Bearden, William O.; Netemeyer, Richard G.; Sharma, Subhash (Language materials, printed)

Subjects