Rajagopal (1957-)
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Managing social media and consumerism : the grapevine effect in competitive markets
by:
Rajagopal (1957-)
(Electronic resources)
, [author]
Marketing decision making and the management of pricing : successful business tools
by:
IGI Global.; Rajagopal (1957-)
(Electronic resources)
Subjects
Social media.
Consumer behavior.
Pricing.
Marketing
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / International / General.
HF5415.1265
Strategic planning.
658.8/02
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
Internet marketing.
BUSINESS & ECONOMICS / Organizational Behavior
Online social networks.
HF5416.5
BUSINESS & ECONOMICS / Management.
658.8/72