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Spiekermann, Uwe (1963-)

Overview

Works:	1 works in 1 publications in 1 languages

Titles

The rise of marketing and market research by: Berghoff, Hartmut.; Spiekermann, Uwe (1963-); Scranton, Philip. (Electronic resources)

Subjects

Marketing research Economic history. BUSINESS & ECONOMICS / Marketing / General HF5415 BUSINESS & ECONOMICS / Commerce Marketing BUSINESS & ECONOMICS / Sales & Selling / General 381.09

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