鄭自隆

Overview

Works:	15 works in 15 publications in 1 languages

Titles

文化行銷 by: 鄭自隆; 洪雅慧; 許安琪 (Language materials, printed) , [著]

廣告、媒體與社會 = Advertising, media and society : linear relationship by: 鄭自隆 (Language materials, printed) , [著]

廣告策略與管理：理論與案例交鋒對話 = Advertising : strategy and tactics by: 鄭自隆 (Language materials, printed) , [著]

文創：行銷與管理(三版) = Cultural/creative industries : strategy and tactics by: 鄭自隆 (Language materials, printed) , [著]

文創：行銷與管理(第二版) = Cultural/creative industries : strategy and tactics by: 鄭自隆 (Language materials, printed) , [著]

文創行銷 : 文化商品化商品文化化 by: 鄭自隆 (Language materials, printed) , [著]

中華民國廣告年鑑 by: 鄭自隆 (Language materials, printed) , [總編輯]

競選廣告 : 理論、策略、研究案例 by: 鄭自隆 (Language materials, printed) , [著]

數位整合行銷傳播 = Digital integrated marketing communications by: 鄭自隆 (Language materials, printed) , [著]

公共關係：策略與管理 = Public relations : strategy and tactics by: 鄭自隆 (Language materials, printed) , [著]

Subjects