鄭紹成
Overview
| Works: | 49 works in 49 publications in 1 languages | |
|---|---|---|
Titles
國際行銷：全球競爭 = International marketing : global competition
by:
鄭紹成
(Language materials, printed)
, [編著]
管理學精要：造就觀光餐旅產業菁英 = Management essential : creating tourism and hospitality industry elite
by:
鄭紹成
(Language materials, printed)
, [編著]
行銷學概要：全球競爭(二版) = Marketing : an introduction-global competition
by:
鄭紹成
(Language materials, printed)
, [編著]
企業管理：全球導向的運作 = Business management : global oriented operation
by:
鄭紹成
(Language materials, printed)
, [著]
企業管理：全球導向的運作(四版) = Business management : global oriented operation
by:
鄭紹成
(Language materials, printed)
, [著]
觀光暨餐旅人力資源管理：迎向新未來(五版) = Human resource management for tourism and hospitality : facing new future
by:
高于歡; 鄭紹成
(Language materials, printed)
, [編著]
管理學：競爭導向(二版) = Management : competition orientation
by:
高于歡; 鄭紹成; 陳鉦達
(Language materials, printed)
, [編著]
觀光暨餐旅人力資源管理：迎向新未來(四版) = Human resource management for tourism and hospitality : facing new future
by:
高于歡; 鄭紹成
(Language materials, printed)
, [編著]
觀光暨餐旅行銷：克服挑戰(六版) = Tourism and hospitality marketing : overcome challenge
by:
鄭紹成
(Language materials, printed)
, [編著]
國際行銷管理：亞洲觀點與全球思維(三版) = International marketing management : Asia perspective & global thinking
by:
鄭紹成
(Language materials, printed)
, [著]
觀光暨餐旅人力資源管理：全球視野 = Human resource management for tourism and hospitality
by:
鄭紹成; 高于歡
(Language materials, printed)
, [編著]
國際行銷管理：本土案例、亞洲觀點、全球思維 = International marketing management : local cases, Asia view and global thinking
by:
鄭紹成
(Language materials, printed)
, [著]
企業倫理：本土案例學習 = Business ethical : learning from local case
by:
鄭紹成
(Language materials, printed)
, [編著]
行銷學：本土觀點與國際視野＝Marketing : localizaion concepts & international view
by:
鄭紹成
(Language materials, printed)
, [著]
顧客關係管理：掌握客群(五版) = Customer relationship management : grasp customer
[NT 59711] by:
王雪瀞; 鄭紹成
([NT 1579] Language materials, printed)
, [編著]
顧客關係管理：前瞻趨勢(四版) = Customer relationship management : forward trend
[NT 59711] by:
鄭紹成; 王雪瀞
([NT 1579] Language materials, printed)
, [編著]
消費者行為：價值導向(二版) = Consumer behavioral : value orientation
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [等編著]
服務業管理：戰勝挑戰(四版) = Service management : overcome challenge
[NT 59711] by:
高于歡; 陳勇諺; 鄭紹成
([NT 1579] Language materials, printed)
, [編著]
行銷學：宏觀全球市場＝Marketing : macro view of global market
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [著]
觀光暨餐旅行銷：克服挑戰(五版) = Tourism and hospitality marketing : overcome challenge
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [編著]
服務業管理：戰勝挑戰(五版) = Service management : overcome challenge
[NT 59711] by:
陳勇諺; 鄭紹成; 高于歡
([NT 1579] Language materials, printed)
, [編著]
顧客關係管理：前瞻趨勢 = Customer relationship management : forward trend
[NT 59711] by:
王雪瀞; 鄭紹成
([NT 1579] Language materials, printed)
, [編著]
行銷管理：滿足顧客需要 = Marketing management : satisfying customer need
[NT 59711] by:
鄭紹成; 高于歡
([NT 1579] Language materials, printed)
, [編著]
行銷學：宏觀全球市場(四版) = Marketing : macro view of global market
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [著]
觀光行銷＝Tourism and hospitality marketing
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [著]
顧客關係管理：打造企業優勢(二版) = Customer relationship management : creating corporate advantage
[NT 59711] by:
鄭紹成; 王雪瀞
([NT 1579] Language materials, printed)
, [編著]
顧客關係管理：有效創造顧客價值 = Customer relationship management : creating customer values
[NT 59711] by:
鄭紹成; 王雪瀞
([NT 1579] Language materials, printed)
, [編著]
服務行銷與管理(三版) = Service marketing and management
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [著]
消費者行為：洞悉需求(三版) = Consumer behavior : understanding need
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [等著]
企業管理：全球導向的運作(二版) = Business management : global oriented operation
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [著]
企業管理：全球導向的運作(三版) = Business management : global oriented operation
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [著]
放假去離島!金門馬祖輕鬆玩
[NT 59711] by:
鄭紹成; 福建省連江縣; 福建省金門縣; 焦糖瑪琪虎
([NT 1579] Language materials, printed)
, [文.攝影]
國際行銷管理：亞洲觀點與全球思維 = International marketing management : Asia perspective & global thinking
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [著]
國際行銷：全球趨勢(二版) = International marketing : global trend
[NT 59711] by:
鄭紹成
([NT 1579] Language materials, printed)
, [編著]
服務業管理：未來趨勢(三版) = Service industry management : future trend
[NT 59711] by:
陳勇諺; 鄭紹成; 高于歡
([NT 1579] Language materials, printed)
, [編著]
[NT 59779] Show more
[NT 60474] Fewer