羅吉斯(Rogers, Martha)

Overview

Works:	3 works in 3 publications in 1 languages

Titles

一對一經理人：21世紀行銷的藍海策略 by: 羅吉斯(Rogers, Martha); 藍毓仁; 派柏斯(Peppers, Don); 蔣慶慧 (Language materials, printed) , [著]

1:1行銷 by: 派柏斯(Peppers, Don); 羅吉斯(Rogers, Martha); 謝晶瑩 (Language materials, printed) , [著]

企業對企業之一對一行銷：當今經濟衝擊下的顧客關係管理策略 by: 羅吉斯(Rogers, Martha); 派柏斯(Peppers, Don); 黃貝玲 (Language materials, printed) , [著]

Subjects