勞特朋(Lauterborn, Robert F.)

Overview

Works:	1 works in 1 publications in 1 languages

Titles

整合行銷傳播：21世紀企業決勝關鍵 by: 錢大慧; 薛爾茲(Schultz, Don E.); 勞特朋(Lauterborn, Robert F.); 吳怡國; 田納本(Tannenbaum, Stanley I.); 林建宏 (Language materials, printed) , [著]

Subjects

廣告市場學銷售