劉毅志

[NT 60487] Overview

[NT 60478] Works:	12 [NT 60520] works in 12 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

廣告目標之制定：制定廣告目標以測定廣告之效果 [NT 59711] by: 卡里(Colley, Russell H.); 劉毅志 ([NT 1579] Language materials, printed) , [譯]

廣告寫作的藝術：廣告史上最傑出的五位廣告大師的創作哲學 [NT 59711] by: 劉毅志; 希金斯(Higgins, Denis) ([NT 1579] Language materials, printed) , [譯]

廣告人與創意 [NT 59711] by: 劉毅志; 楊格(Young, James Webb) ([NT 1579] Language materials, printed) , [譯]

中日廣告比較研究1945-1975 [NT 59711] by: 劉毅志 ([NT 1579] Language materials, printed) , [著]

DAGMAR：制定廣告目標以測定廣告之效果 [NT 59711] by: 劉毅志; 卡里(Colley, Rusell H.) ([NT 1579] Language materials, printed) , [譯]

品牌定位：廣告攻心戰略 [NT 59711] by: 屈特(Trout, Jack); 劉毅志; 賴茲(Ries, Al) ([NT 1579] Language materials, printed) , [譯]

怎樣創作廣告 [NT 59711] by: 劉毅志 ([NT 1579] Language materials, printed) , [編譯]

與五位廣告名家談廣告寫作的藝術 [NT 59711] by: 劉毅志; 海金司 ([NT 1579] Language materials, printed) , [譯]

廣告學 [NT 59711] by: 劉毅志 ([NT 1579] Language materials, printed) , [等編著]

[NT 59779] Show more

[NT 60479] Subjects