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Gilmore, James H.

Overview

Works:	2 works in 2 publications in 1 languages

Titles

The experience economy : work is theatre & every business a stage by: Pine, B. Joseph; Gilmore, James H. (Language materials, printed)

Markets of one : creating customer-unique value through mass customization by: Pine, B. Joseph; Gilmore, James H. (Language materials, printed) , [edited]

Subjects

Product management. Diversification in industry. Relationship marketing. Flexible manufacturing systems. 670.427 658.56 Customer services.

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