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Data mining techniques : for marketing, sales, and customer relationship management

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	for marketing, sales, and customer relationship management
作者:	LinoffGordon S.,
合作者:	BerryMicahel J. A.,
出版地:	Indianapolis, IN
出版者:	Wiley Pub.;
出版年:	2011
版本:	3rd ed.
面頁冊數:	xl, 847 p.ill. : 24 cm.;
標題:	Business - Data processing. -
標題:	Data mining. -
標題:	Marketing - Data processing. -
附註:	Berry's name appears first on the 2nd ed.
ISBN:	0-470-65093-1pbk.
ISBN:	978-0-470-65093-6pbk.

Data mining techniques : for marketing, sales, and customer relationship management
Linoff, Gordon S.

Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry - 3rd ed.. - Indianapolis, IN : Wiley Pub., 2011. - xl, 847 p. ; ill. ; 24 cm..
Berry's name appears first on the 2nd ed..
Includes index..
ISBN 0-470-65093-1ISBN 978-0-470-65093-6
Business - Data processing.Data mining.Marketing - Data processing.

Berry, Micahel J. A.

Data mining techniques : for marketing, sales, and customer relationship management
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