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Marketing analytics : a practitioner's guide to marketing analytics and research methods

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a practitioner's guide to marketing analytics and research methods
作者:	CharanAshok,
出版地:	Hackensack, New Jersey
出版者:	World Scientific;
出版年:	c2015
面頁冊數:	xxiv, 694 p.ill. (chiefly col.) : 23 cm.;
標題:	Marketing research - Data processing. -
標題:	Quantitative research. -
ISBN:	978-981-4678-57-5pbk.
ISBN:	981-4678-57-0pbk.

Marketing analytics : a practitioner's guide to marketing analytics and research methods
Charan, Ashok

Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan - Hackensack, New Jersey : World Scientific, c2015. - xxiv, 694 p. ; ill. (chiefly col.) ; 23 cm..
Includes bibliographical references (p. 675-680) and indexes. .
ISBN 978-981-4678-57-5ISBN 981-4678-57-0
Marketing researchQuantitative research. -- Data processing.

Marketing analytics : a practitioner's guide to marketing analytics and research methods
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