| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 其他作者: |
OtnesCele., |
| 其他作者: |
Tuncay-ZayerLinda., |
| 出版地: |
New York |
| 出版者: |
Routledge Academic; |
| 出版年: |
2012. |
| 面頁冊數: |
xxxi, 450 p.ill. : |
| 標題: |
Consumer behavior. - |
| 標題: |
Consumer behavior - Cross-cultural studies. - |
| 標題: |
Consumption (Economics) - Social aspects. - |
| 標題: |
Electronic books. - |
| 電子資源: |
http://www.tandfebooks.com/isbn/9780203127575 |
| 摘要註: |
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher. |
| ISBN: |
9780203127575e-book : PDF |
| 內容註: |
section 1. Feminist theory and discourses section 2. Media, advertising, and gender section 3. Gender, culture, and the market section 4. Masculine discourses section 5. New directions. |