Brand name products

人小錢大吞世代：一年影響全球1兆8,800億美元消費的小巨人 by: 席柏(Seybold, Parricia B.); 曾淯菁; 林斯特羅姆(Lindstrom, Martin) (Language materials, printed)

Creating powerful brands by: De Chernatony, Leslie (1953- ); Wallace, Elaine; McDonald, Malcolm (Language materials, printed)

Brand relevance : making competitors irrelevant by: Aaker, David A. (Language materials, printed)

Designing brand identity : an essential guide for the entire branding team by: Wheeler, Alina (Language materials, printed)