廣告

當代廣告：概念與操作 = Contemporary advertising : concept and practices by: 劉美琪 (Language materials, printed)

廣告學：管理.策略.創意(第二版) by: 呂冠瑩 (Language materials, printed)

廣告學：策略、經營與廣告個案實例(二版) = Advertising : strategy & business case by: 戴國良 (Language materials, printed)

廣告創意 = Creatvity in advertising by: 蕭湘文 (Language materials, printed)

整合行銷傳播：全方位理論架構與本土實務個案(第二版) = Integrated marketing communication by: 戴國良 (Language materials, printed)

廣告創意手冊 by: 時報廣告獎編輯委員會 (Language materials, printed)

廣告學 by: 威爾斯(Wells); 密契爾(Mitchell); 陳尚永; 莫瑞艾提(Moriarty) (Language materials, printed)

整合行銷傳播：全方位理論架構與本土實務個案(第三版) = Integrated marketing communication by: 戴國良 (Language materials, printed)

美國西北大學凱洛格管理學院超媒體時代成功贏得人心的行銷策略 by: 陳雅汝; 卡爾德(Calder, Bobby J.) (Language materials, printed)

廣告管理 by: 劉會梁 (Language materials, printed)