Word-of-mouth advertising.

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 1 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

World wide rave : creating triggers that get millions of people to spread your ideas and share your stories [NT 59711] by: Scott, David Meerman ([NT 1579] Language materials, printed)

Consumer behaviour and social network sites : the impact of negative word of mouth [NT 59711] by: Zaraket, Sarah ([NT 1579] Language materials, printed)