Marketing research - History

[NT 60487] Overview

[NT 60478] Works:	1 [NT 60520] works in 1 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

The history of marketing science [NT 59711] by: Winer, Russell S.; Neslin, Scott A. (1952-) ([NT 8598] Electronic resources)