Technological innovations - Marketing.

Customer-driven marketing : lessons from entrepreneurial technology companies by: Smilor, Raymond W. (Language materials, printed)

The slow pace of fast change : bringing innovations to market in a connected world by: Chakravorti, Bhaskar (Language materials, printed)

The chasm companion : a fieldbook to Crossing the chasm and Inside the Tornado by: Wiefels, Paul; Moore, Geoffrey A. (Language materials, printed)