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Marketing

Record Type:	Language materials, printed : monographic
Author:	KerinRoger A.,
Alternative Intellectual Responsibility:	RudeliusWilliam,
Alternative Intellectual Responsibility:	HartleySteven W.,
Place of Publication:	Boston
Published:	McGraw-Hill/Irwin;
Year of Publication:	c2009
Edition:	9th ed.
Description:	xlvii, 742 p.col. ill., map : 29 cm.; 1 DVD+
Series:	Mcgraw-Hill/Irwin series in marketing
Subject:	Marketing. -
Notes:	Includes index.
ISBN:	0-07-340472-1alk. paper
ISBN:	9780073404721alk. paper

Marketing
Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius - 9th ed.. - Boston : McGraw-Hill/Irwin, c2009. - xlvii, 742 p. ; col. ill., map ; 29 cm.. - (Mcgraw-Hill/Irwin series in marketing).
Includes index.Previous ed. entered under title..
ISBN 0-07-340472-1ISBN 9780073404721
Marketing.

Rudelius, William

Marketing
LDR:00587nam2 2200181 450 001 197392
010 1 $a 0-07-340472-1 $b alk. paper $d NT$5061
010 1 $a 9780073404721 $b alk. paper
100 $a 20100306d2009 k y0engy01 b
101 0 $a eng
200 0 $a Marketing $f Roger A. Kerin, Steven W. Hartley, William Rudelius
205 $a 9th ed.
210 $a Boston $d c2009 $c McGraw-Hill/Irwin
215 1 $a xlvii, 742 p. $c col. ill., map $d 29 cm. $e 1 DVD
225 0 # $a Mcgraw-Hill/Irwin series in marketing
300 $a Includes index.
300 $a Previous ed. entered under title.
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Kerin $b Roger A. $3 77477
701 1 $a Rudelius $b William $3 33202
701 1 $a Hartley $b Steven W. $3 197449
801 0 $b 嶺東科技大學圖書館

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268791

總館A區6F

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658.8 K39-2 E9

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1 DVD

C15005

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VD 658.8 K39-2 E9

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268791

2 records • Pages 1 •
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