Mcgraw-Hill/Irwin series in marketing

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internet marketing : readings and on...

internet marketing : readings and online resources

basic marketing : a global-manageria...

basic marketing : a global-managerial approach

marketing management : a strategic d...

marketing management : a strategic decision-making approach

essentials of marketing : a global-m...

essentials of marketing : a global-managerial approach

essentials of marketing : a global-m...

essentials of marketing : a global-managerial approach

new products management

marketing

marketing : principles & perspectives

churchill/ford/walker's sales force ...

churchill/ford/walker's sales force management

strategic logistics management

international marketing

fundamentals of selling : customers ...

fundamentals of selling : customers for life through service

essentials of marketing : a global-m...

essentials of marketing : a global-managerial approach