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Marketing : principles & perspectives

Record Type:	Language materials, printed : monographic
Title Information:	principles & perspectives
Author:	BeardenWilliam O.,
Alternative Intellectual Responsibility:	IngramThomas N.,
Alternative Intellectual Responsibility:	LaForgeRaymond W.,
Place of Publication:	Boston
Published:	McGraw-Hill/Irwin;
Year of Publication:	c2001
Edition:	3rd ed.
Description:	xxxvii, 596 p.col. ill. : 28 cm.;
Series:	McGraw-Hill/Irwin series in marketing
Subject:	Marketing - United states. -
Notes:	International edition.
ISBN:	0-07-118025-7pbk.

Marketing : principles & perspectives
Bearden, William O.

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 3rd ed.. - Boston : McGraw-Hill/Irwin, c2001. - xxxvii, 596 p. ; col. ill. ; 28 cm.. - (McGraw-Hill/Irwin series in marketing).
International edition..
Includes index..
ISBN 0-07-118025-7
Marketing - United states.

Ingram, Thomas N.

Marketing : principles & perspectives
LDR:00552nam 2200169 450 001 104400
010 1 $a 0-07-118025-7 $b pbk. $d NT$998
100 $a 20100306 2001 0chiy09 e
101 0 $a eng
200 0 $a Marketing $e principles & perspectives $f William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
205 $a 3rd ed.
210 $a Boston $d c2001 $c McGraw-Hill/Irwin
215 1 $a xxxvii, 596 p. $c col. ill. $d 28 cm.
225 0 # $a McGraw-Hill/Irwin series in marketing
300 $a International edition.
320 $a Includes index.
606 # 1 $a Marketing - United states. $3 99032
676 $a 658.8
700 1 $a Bearden $b William O. $3 21191
701 1 $a Ingram $b Thomas N. $3 21192
701 1 $a LaForge $b Raymond W. $3 21193
801 0 $b 嶺東科技大學圖書館 $a tw

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