Bearden, William O.

[NT 60487] Overview

[NT 60478] Works:	3 [NT 60520] works in 3 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Marketing : principles & perspectives [NT 59711] by: Bearden, William O.; LaForge, Raymond W.; Ingram, Thomas N. ([NT 1579] Language materials, printed)

Marketing : principles & perspectives [NT 59711] by: Ingram, Thomas N.; LaForge, Raymond W.; Bearden, William O. ([NT 1579] Language materials, printed)

Scaling procedures : issues and applications [NT 59711] by: Bearden, William O.; Netemeyer, Richard G.; Sharma, Subhash ([NT 1579] Language materials, printed)

[NT 60479] Subjects

Marketing - United States. 658.8 Marketing - United states. Scaling (Social sciences) 300.72