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Marketing management : a strategic decision-making approach

Record Type:	Language materials, printed : monographic
Title Information:	a strategic decision-making approach
Author:	MullinsJohn W.,
Alternative Intellectual Responsibility:	WalkerOrville C.,
Alternative Intellectual Responsibility:	BoydHarper W.,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c2008
Edition:	6th ed.
Description:	xxii, 533 p.ill. : 26 cm.;
Series:	Mcgraw-Hill/Irwin series in marketing
Subject:	Marketing - Management. -
Notes:	Previous ed. entered under title.
ISBN:	0-07-352982-6pbk.
ISBN:	9780073529820pbk.

Marketing management : a strategic decision-making approach
Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd - 6th ed.. - New York : McGraw-Hill, c2008. - xxii, 533 p. ; ill. ; 26 cm.. - (Mcgraw-Hill/Irwin series in marketing).
Previous ed. entered under title.Includes bibliographical references and index..
ISBN 0-07-352982-6ISBN 9780073529820
Marketing - Management.

Walker, Orville C.

Marketing management : a strategic decision-making approach
LDR:00647cam 2200181 450 001 213152
010 1 $a 0-07-352982-6 $b pbk. $d NT$4475
010 1 $a 9780073529820 $b pbk. $d NT$4475
100 $a 20100306d2008 u z engy01 b
101 0 $a eng
200 0 $a Marketing management $e a strategic decision-making approach $f John W. Mullins, Orville C. Walker, Harper W. Boyd
205 $a 6th ed.
210 $a New York $d c2008 $c McGraw-Hill
215 1 $a xxii, 533 p. $c ill. $d 26 cm.
225 0 # $a Mcgraw-Hill/Irwin series in marketing
300 $a Previous ed. entered under title.
300 $a Includes bibliographical references and index.
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Mullins $b John W. $3 215059
701 1 $a Walker $b Orville C. $3 70816
701 1 $a Boyd $b Harper W. $3 70815
801 0 $b 嶺東科技大學圖書館

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